TruTV is getting higher Thursday as the network announced it ordered a marijuana-based pilot.
“Medicine Man” will depict the behind-the-scenes family dynasty at the Medicine Man Marijuana Dispensary in Colorado. The pilot is from Flame Ventures and Wilshire Studios, and will have the former executive producer of “24” and “Felicity,” Tony Krantz, at the helm.
Ten members of the Williams family work at the 40,000-square-foot factory, which produces legal marijuana. The show aims to show the family as typical entrepreneurs; not slacker stoners.
“Medicine Man demonstrates truTV’s commitment to create shows that provide a fun take on the unique subcultures and characters that will resonate with our target audience of young adults,” said Chris Linn, president, head of programming for truTV. “We’re very excited to be the first network to put the new legal marijuana business front and center in a brand new television series.”
“We’ve been in places and seen things that people would have been arrested for only a short while ago,” says Krantz of the project. “This is a moment in our nation’s history just like the end of prohibition, and we’re telling the story of one family at the center of all of it. This is a fascinating and timely story of a new American Dream.