Vaccine Mandates Are ‘Mixed Bag’ for Movie Theaters, NATO CEO John Fithian Says (Video)

The movie theater industry’s top lobbyist says requiring vaccines will bring short-term pain for cinemas but would be helpful in the long run

As movie theater owners gather in Las Vegas for CinemaCon amidst a resurgent pandemic, National Association of Theater Owners CEO John Fithian said that vaccine mandates may be necessary for the exhibition industry to bounce back from the pandemic’s prolonged effect on the box office.

“Honestly, it’s a mixed bag for movie theaters. On the one hand, it will cost us some business, and we know that, because some unvaccinated people won’t be able to attend our cinemas,” Fithian told TheWrap.

“The upside, of course, is that we as an industry that represents places where people gather recognize that we need vaccination rates to climb to get back to a full recovery as we go into next year,” he continued.


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