ViacomCBS Streamlines Global Leadership, Promotes Chris McCarthy and Brian Robbins

CBS’s George Cheeks also expands responsibilities internationally

Chris McCarthy Brian Robbins ViacomCBS

ViacomCBS has promoted two top executives in a move to streamline its U.S. and international leadership structure, the company announced Thursday.

MTV Entertainment Group’s Chris McCarthy and Nickelodeon’s Brian Robbins have both been upped to President and CEO of their respective groups and have added oversight of their respective brand’s international operations. CBS president and CEO George Cheeks will also expand his responsibilities to include all of ViacomCBS’ free-to-all networks worldwide.

All three executives will continue to report to ViacomCBS president and CEO Bob Bakish, and will work closely with Raffaele Annecchino, president & CEO of ViacomCBS Networks International (VCNI). The move to streamline the company’s leadership structure comes as ViacomCBS looks to expand its footprint worldwide following the recent relaunch of the streaming service Paramount+.

International brand leadership will realign under the new structure.

Along with the new executive appointments, the company also announced Wednesday that ViacomCBS Global Distribution Group, under president Dan Cohen, will oversee all content licensing and distribution, including content from ViacomCBS International Studios. Barbara Zaneri, who has been named chief program acquisitions officer, will oversee all acquisitions globally.

“These changes enable a truly global approach to brand management, content acquisitions and licensing across ViacomCBS’ networks around the world,” Bakish said in a statement. “With a global reach of 4.1 billion cumulative homes in over 180 countries, our globally aligned leadership structure will ensure that our internationally recognized brands and content are ubiquitous across every platform and every market.”


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