Why Brad Pitt’s Plan B Is Looking for Buyers – and Who Will Ultimately Snatch It Up | PRO Insight

The prestige production company isn’t a great buy just because the actor is behind it, it happens to make great content too (and the actor’s behind it)

plan b for sale getty images
Brad Pitt's production company Plan B is seeking a buyer or investors. (Getty Images)

Reese Witherspoon sold her Hello Sunshine production studio last year to Kevin Mayer’s private equity-backed media firm Candle Media for a cool $900 million (Mayer just took center stage at TheWrap’s annual TheGrill event last week). And now it looks like Brad Pitt wants to join Reese’s party and toast her at the M&A cocktail bar.

As reported last week, Plan B has engaged investment bank Moelis & Co. to shop Pitt’s company to potential rabid buyers in yet another sign that the media and entertainment M&A market is heating up. (Read my article from last week where I dive deep into Hollywood’s inevitable mega-M&A with Big Tech.