After Netflix’s recent first-quarter earnings and the continued tumbling of financial markets, many believe content spending by the major streamers will go down. Wrong! Never before has there been more of an existential need for exclusive marquee content by all major streamers and media companies to break out of the pack and hold our attention (especially now, as we hold on more tightly to our collective wallets). Increasingly fickle consumers need to make snap decisions about what they watch in our increasingly overwhelming world of content. And that means one thing. Content spending will continue to rise as all players scramble to acquire the best of the best.