Why Buying Roku Does (and Doesn’t) Make Sense for Comcast

Analysts make compelling cases for Comcast to pony up or stay away from the king of streaming devices

Should Comcast, in an effort to jumpstart its lagging streaming business, make a run at acquiring Roku? Media analysts are split on the question that’s surfaced since the Wall Street Journal’s Wednesday’s report that Comcast chief executive Brian Roberts was “scoping out options” to make the company into a streaming powerhouse, including a potential acquisition of Roku.

On the one hand, a Roku acquisition would help Peacock, Comcast’s linchpin streaming service, bring in more streaming ad dollars and provide a springboard to international expansion. On the other, there are business roadblocks in the way, and a deal wouldn’t solve the service’s primary issue — a lack of content compared to competitors like Netflix and Disney.

Become a member to read more.

Sean Burch

Tech reporter • sean.burch@thewrap.com • @SeanB44