Why High Demand for ‘The Black Phone’ Bodes Very Well for ‘Nope’ | Charts

Jordan Peele’s next offering should benefit from the horror movie wave created by the Blumhouse film

Accomplished producer and executive Jason Blum once said that horror operates in peaks and valleys. While demand for horror films never goes away, there are moments when horror feels like it’s at the forefront of theatrical conversation, and other times, demand for another genre seems to surpass it. With movies like Blumhouse’s “The Black Phone” seeing stellar box office returns, demand for the movie continuing to grow, and writer-director Jordan Peele’s upcoming “Nope,” which hits theaters Friday, it feels like another horror wave is upon us. 

When looking at the demand share for horror movies between January 2021 through June 2022, we can see that horror share peaked in October — as expected — with new horror titles, including highly anticipated flicks like “Halloween Kills,” according to Parrot Analytics‘ newly launched Movie Demand data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

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Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see www.parrotanalytics.com.