Yahoo and NBC Extend Sports Partnership to 2014 Winter Olympics

Yahoo will serve as a portal for NBC’s online olympics coverage

Last Updated: July 10, 2014 @ 7:44 PM

Yahoo will extend its year-old digital alliance with NBC Sports to include the network’s coverage of the 2014 Winter Olympics in Sochi, the company announced Monday.

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Users will have access via the Yahoo portal to live-streamed and on-demand content from, which will be augmented by special analysis from Yahoo Sports experts and a daily digital show.

“The alliance focuses on access for Yahoo’s audience to all of’s exclusive digital video rights, including live competition streams and highlights, the creation of a digital Olympics daily show, and the showcase of Yahoo products through NBC’s digital and broadcast coverage of the Games,” Yahoo said in a release.

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As part of the alliance, NBC will incorporate Yahoo content and products — like Flickr, Tumblr, and Yahoo Search — into its Olympics broadcast to give viewers a second-screen experience.

The 2014 Winter Olympics start Feb. 7 in Sochi, Russia.


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