Spotify announces first TV partnership
Bravo viewers can get their shows and songs in sync under a new television partnership with Spotify.
This month, music supervisors for series including “The Real Housewives of Atlanta,” “The Real Housewives of Beverly Hills,” “Vanderpump Rules” and “Thicker Than Water” will curate playlists capturing the themes of the shows. They are available at Bravo's Spotify page.
“Incorporating music allows us another creative dimension for engaging fans with our content beyond the screen and feeds our passionate fans the extra content they crave around their favorite Bravo shows,” Bravo and Oxygen executive vice president of marketing Ellen Stone said in a statement.
Viewers can access the playlists on their desktop and mobile devices. Bravo and Spotify will also engage with fans on Twitter to share the playlists.
“Bravo is the recognized leader in audience engagement and their loyal viewers demand a deeper connection with the shows and characters they love to watch every week,” said Spotify's vice president of marketing and partners, Erin Clift. “Our goal is to drive viewers between Spotify and Bravo to help foster that connection through the power of music.”