Fox has “essentially concluded” its upfront business, according to a person familiar with the situation.
The network’s CPM increases are between 2.5 to 3.5 percent, the person told TheWrap. Dollar volume is down 10 to 15 percent from last year, which was just below $1.8 billion.
Seventy-five to 80 percent of ad inventory has been sold, which represents a typical number for Fox and is about even with last year.
The network sold what the person called “a good portion” of business on C7, across multiple agencies.