TheWrap is pleased to announce a series of multi-faceted sponsorship and marketing partnerships with national brands at Sundance 2015, including its first-ever live-streamed interview studio with leading talent at the festival.
The partnerships with Pepsi’s Creators League, Kia, Dell, Indiegogo, Screenvision, Epix and Box mark TheWrap’s first major foray into branded content initiatives at the festival.
The live-streamed interview space will be headquartered at the Indiegogo Lounge on Main Street in Park City, where the 10-day festival takes place. TheWrap’s reporters will conduct three full days of interviews with the leading actors and directors appearing in competition at the festival. You can watch the livestream here.
Founder of the Sundance Film Festival Robert Redford will be stopping by to discuss A Walk In The Woods, Oscar nominee Ethan Hawke (Ten Thousand Saints), Kristin Wiig (Nasty Baby), Margot Robbie, Chiwetel Ejiofor, and Chris Pine (Z For Zachariah), Keanu Reeves and director Eli Roth (Knock Knock), James Franco and Zachary Quinto (I Am Michael) will be a few of the expected talent to speak with TheWrap’s Sharon Waxman, Joseph Kapsch, Steve Pond, Jeff Sneider and Mikey Glazer.
“We have spent the past several years building high quality events and convening the top talent and thought leaders of the entertainment industry,” said Wrap CEO and Editor in Chief Sharon Waxman. “It is really gratifying to see these efforts validated by new partnerships with national brands that are seeking to embrace the future of entertainment. We feel privileged to lead that conversation.”
In addition to the live-stream with Indiegogo, the interviews will be excerpted exclusively on Epix for television, will stream on TheWrap site and be seen in clips on thousands of movie screens via a partnership with Screenvision.
In addition, for the fourth year TheWrap is partnering with UCLA’s School of Theater, Film and Television for a panel discussion about the future of independent film in the digital age.
Leading industry figures including Ted Hope, the newly-appointed Head of Production of Amazon Original Movies; Indiegogo Film Vertical Manager Kristen Konvitz; director Chloe Zhao (screening Songs My Brothers Taught Me in competition) and others will debate the issue on the panel. The panel and reception will take place on Monday January 26.
TheWrap will also convene the first in a series of Influencer Dinners, kicked off at the Sundance Film Festival, the leading annual gathering of independent film.