The MTV European Music Awards will be handing out its first socially-driven award this year during the ceremony airing Sunday, Nov. 10 at 7/6c in the U.S.
Dubbed the Artist on the Rise award, it will be decided by votes cast via Twitter, Instagram and Vine.
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U.S. fans can vote using hashtags assigned to each artist. MTV hopes that the new award gives U.S. fans a stake in the show as it stars in Amsterdam several hours before the U.S. airing. Voting is open now through the moment the award is given.
Here are the voting hashtags: Lorde (#votelorde), Ariana Grande (#votearianagrande), Austin Mahone (#voteaustinmahone), Cher Lloyd (#votecherlloyd), Cody Simpson (#votecodysimpson), and Bridgit Mendler (#votebridgitmendler).
Fans can monitor the contest at artistontherise.mtv.com.
Presenters include Jared Leto, Rita Ora, Bridgit Mendler, Iggy Azalea, Ellie Goulding, Carice van Houten and Colton Haynes with a special guest appearance by Will Ferrell as “Anchorman 2’s” Ron Burgundy.
Fans worldwide can vote now for EMA categories such as Best Song, Best Pop, Best New, Best Live, Biggest Fans, Best U.S. Act and more by visiting www.mtvema.com through 11:59PM CET on Nov. 8.