Good Morning Hollywood, April 1: Getting 3D Wrong

Good Morning Hollywood, April 1: Getting 3D Wrong

Published: April 01, 2010 @ 2:01 am
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By Steve Pond

In this morning’s roundup of movie news ‘n’ notes from around the web, 3D takes some hits, while festivals gear up and hand out awards.

In a review of “Clash of the Titans,” Ain’t It Cool News’ Massawyrm sums up the problems that can arise when you take a movie that’s already been shot and convert it to 3D in the post-production process: it looks too dark and too artificial, with quick cuts that would be fine in 2D but don’t give the brain time to process the 3D environment. “There is a real, honest to god reason people like Michael Bay are resistant to 3D – because it changes the way you are allowed to make movies,” he says. “You have to frame them differently; color them differently; edit them differently. You cannot just take any old film and add 3-D to it, just like you can’t take any old Black & White film and colorize it.” Tell that to every major studio in Hollywood, all of whom are eyeing those $20 admission prices and ordering up 3D conversions on every film with a big budget or a handful of action scenes. (Ain’t It Cool News)

 

The Notebook

John Horn looks at post-production 3D conversions, concedes that the word on “Clash of the Titans” is not good, and throws in a quote from James Cameron about how studios are “getting it wrong” in their rush to convert movies that shouldn’t be converted. But Warner Bros.’ domestic distribution president talks up the decision (“I really think it was the right thing to do”), and“Titans” director Louis Leterrier says he was skeptical but won over by the result. Of course, they have to say that. (Los Angeles Times)

The Internet Movie Database has figured out the secret to marketing a Nicholas Sparks movie: the “Romantic Head Squeeze.” Turns out the key images from advertising for “The Notebook” (left), “Nights in Rodanthe,” “Dear John” and the new “The Last Song” (below right) all use variations on the same soulful gaze, which clearly isn’t complete without a pair of hands placed on both sides of the beloved’s cranium. After all, asks the IMDb, “what else can great lovers do, when they find out their romance is doomed, but to take each other’s face in their hands? Usually while in water or near it?” I think what they really mean to ask is “What else can studio marketing departments do but copy what was done on the last movie?” (IMDb)

 

The Last Song

The Method Fest, an annual independent-film festival put on by the city of Calabasas in Southern California and focused on acting, handed out its prizes Wednesday night, with Jeff Phillips’ teen drama “urFRENZ” taking home the Best Feature Film award and two of its stars, Lily Holleman and Najarra Townsend, being named Best Actress and Best Supporting Actress, respectively.

Tags: 3D, Clash of the Titans, James Cameron, Movies, Nicholas Sparks, The Last Song, The Notebook
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The Odds is an informed, bemused, skeptical and authoritative look at all aspects of the Academy Awards race. Steve Pond, author of the L.A. Times bestseller The Big Show, has been covering this particular circus for more than two decades, much of that time as the only reporter with full backstage and rehearsal access to the Oscar show.

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