The YouTube Music Awards are coming back in March, via a partnership with Kia Motors that is executive produced by Vice Media.
Fans will determine the artists who are celebrated and awarded in 2015, YouTube said on Thursday.
“We’ll take this moment to celebrate the biggest and emerging artists through new and unique music video collaborations with top directors and creators,” according to a statement. “And fans will be involved in every step along the way, guiding and creating these videos.”
Users have viewed the 2013 YouTube Music Awards — the first ever — more than 54 million times as of Thursday, the company boasted. Eminem was crowned artist of the year on that show.
“Following the success of the first YouTube Music Awards, we at Kia Motors are thrilled to continue in our role as the presenting sponsor for this year’s event,” said Soon-Nam Lee, vice president of Overseas Marketing, Kia Motors Corp. “YouTube is the perfect platform for connecting today’s most innovative artists with a billion fans around the world, and our ongoing partnership with the YouTube Music Awards is the perfect place to share Kia’s passion for digital entertainment and music.”
YouTube recently unveiled its YouTube Music Key beta, an attempt to monetize connecting fans to music while also allowing artists to earn revenue. The effort to throw down against Apple and Spotify included 30 million songs at launch.
The tech company initially offered access to the service to Google’s top music fans for a six-month, invite-only free trial. Following that period, the service will be available for a promotional price of $7.99 per month — discounted from $9.99 monthly — for an ad-free experience.
Music Key is also launching in Spain, Italy, Portugal, Ireland, the U.K. and Finland.