Saturday’s 54th NAACP Image Awards nabbed 2.9 million viewers, according to Nielsen live plus same-day data.
The 2023 ceremony, which was hosted by R&B legend and Hollywood staple Queen Latifah, saw a 72% uptick in total viewership from last year, as the awards were simulcast live across 13 Paramount Global networks, including BET HER, CMT, Comedy Central, LOGO, MTV, MTV2, Paramount Network, POP TV, Smithsonian, TV Land and VH1.
As the evening claimed its place as No. 1 most social primetime program on all of cable Saturday night, the NAACP Image Awards drew in over 10.4 million social interactions across Instagram, Facebook, Twitter, and YouTube, according to Conviva, Sprinklr and Adobe Analytics, marking a 1,658% increase in social interactions.
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