Apple is close to a deal to buy the radio and podcast app Swell, which assembles talk programs into personalized streams, for about $30 million, Re/code reported.
Much of the Swell team is to join Apple, Re/code said. Apple and Swell did not respond to TheWrap’s requests for comment.
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Swell’s early investors include DFJ, Google Ventures, InterWest Partners, Draper Nexus Ventures, and Correlation Ventures. Seed investors include Charles River Ventures, a16z seed and Inspovation Ventures.
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The acquisition would follow Apple’s recent acquisition of the audio company Beats and the reading recommendation service BookLamp. Apple already has an in-house podcast app, but as Re/Code notes, it has earned only 1.5 stars out of 5 at the company’s app store.