Why Apple TV+’s 40% Subscription Price Hike Is Entirely Justified | Charts

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Apple’s streaming content catalog is small but it’s packed with quality and exclusivity

ted lasso pachinko wecrashed apple tv plus
From left, "Ted Lasso," "Pachinko," and "WeCrashed. (Apple TV+)

Apple recently announced that it’s increasing the monthly price of a subscription to Apple TV+ from $4.99 to $6.99. This 40% price hike is the first time the streamer has raised its price since launching in 2019. The platform’s $4.99 sticker price made it one of the most affordable streamers in the United States, even considering its smaller catalog size relative to competitors. The $5 price point was half the price of Netflix Basic, Paramount+ Premium, and Peacock Premium Plus — all ad-free tiers of competitors.

In a statement about the price increase, Apple said: “We introduced Apple TV+ at a very low price because we started with just a few shows and movies.