‘The Last Gunslinger': Inside Ari Emanuel’s Bid for Redemption With a Second Endeavor IPO

”If they don’t do this, it’s the end of Endeavor,“ one Hollywood insider tells TheWrap

Ari Emanuel was yelling. On his birthday in late March — his 60th birthday, no less — the irrepressible Hollywood agent-turned-corporate leader was ripping into an industry colleague for a perceived threat to Endeavor’s flagship sports business, Ultimate Fighting Championship (UFC).

It was two days after Endeavor filed paperwork for a second run at an initial public offering, the one that had to stick, that had to work if Emanuel’s grand vision would be a sustainable entity. And if his debt-strapped corporate patchwork of businesses were to come together and redefine what a Hollywood talent agency could become.

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Tim Baysinger

TV reporter • tim.baysinger@thewrap.com • Twitter: @tim_bays

Diane Haithman

Diane Haithman

Senior Entertainment Business Reporter • diane@thewrap.com • @dhaithman