The Wacky, Unhinged Bing Chatbot Is Still Good for Microsoft’s Business | PRO Insight

If the new search enhancement gaslights you, you might like it even more

Screenshots of a maniacal, unhinged Bing chatbot have flooded the internet this week, showing the bot condescendinggaslighting and trying to steal husbands. The images, portraying the worst of Bing’s behavior, might seem troubling for Microsoft, whose business is built on trust (search) and reliability (enterprise software). But in reality, the company is celebrating. 

Even in its weirdest moments, Bing’s chatbot has brought new relevance to Microsoft and its search division. Its previously-flatlining Bing app almost surpassed Google in downloads last Saturday, and search interest in Bing is spiking. The astonishing screenshots — as long as they stay within reasonable bounds — will likely bolster the surge. They’re great marketing.

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Alex Kantrowitz

Alex Kantrowitz is a WrapPRO contributor. He's the founder of Big Technology, a free newsletter and podcast about Big Tech and society. He's also the author of "Always Day One: How the Tech Titans Plan to Stay on Top Forever" and a contributor at CNBC.