No Bylines for Bots: BuzzFeed CEO Says AI Won’t Replace Human Journalists

”The place where I’m most excited about AI is not in news, but in entertainment,“ Jonah Peretti says

On a recent drive to BuzzFeed’s Los Angeles headquarters, I spied through the car window a delivery robot labeled “Ellen” toddling down Cahuenga Blvd. with the apparent goal of delivering lunch.

There was something oddly appropriate about encountering the labor-saving Ellen just before speaking to BuzzFeed CEO Jonah Peretti, who has spent the last few weeks trying to explain to the public that BuzzFeed’s recently-announced foray into artificial intelligence doesn’t mean that his digital media company plans to replace its news reporters with robots.

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Diane Haithman

Diane Haithman

Senior Entertainment Business Reporter • • @dhaithman