Cannes Film Market Seeks a New Normal as Buyers Anticipate Big Sales

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TheWrap Cannes magazine: “I don’t want to say, ‘Let’s party like it’s 2019,’ but it does feel like it may be even more robust than that,” Bleecker Street’s Kent Sanderson says

Cannes Market Preview 2022
TheWrap/Courtesy of Cannes

A version of this story about the Cannes film market first appeared in the Cannes issue of TheWrap Magazine

The Cannes Film Festival is ready to get back to normal, but is its market going to do the same?

After 2020’s Marché du Film took place virtually and 2021’s edition drew smaller in-person crowds because of COVID restrictions, the industry is eager to get back in the swing of its usual festival business: making package deals, locking up pre-sales on indies in international territories and identifying the next art-house event movies that will lure audiences back to cinemas.

If it happens, that could mean a robust market for competition films and as-yet-unannounced packages.