Business
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Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
Sports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers with A-list talent and musical performances
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WrapPRO
Available to WrapPRO members
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Sony-Apollo Backs Away From $26 Billion Paramount Bid but Paves Way to Continued Deal Talks, NDAs
Sony Pictures Entertainment and Apollo Global Management gain access to the studio’s nonpublic financial information, The New York Times reports
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Paramount Global Chief Communications, Corporate Marketing Officer Julia Phelps to Exit
The executive will depart at the end of May after two decades at the media conglomerate
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Tubi CMO Says ‘Viewer First’ Content Strategy Fuels Streamer’s Massive Growth
The free ad-supported platform has seen its share of total U.S. viewing time grow over 60% since its debut
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WrapPRO
Available to WrapPRO members
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RedBird IMI Completes $1.45 Billion All3Media Acquisition
The studio, which is the U.K.’s largest independent production company, is known for shows like “The Traitors” and “Squid Game: The Challenge”
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Disney, Fox, Warner Bros. Discovery Unveil Title, Logo for Sports Streaming Joint Venture: Venu Sports
The offering, which combines the media giants’ portfolio of sports networks, is on track to launch this fall
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YouTube Execs Clarify Those Emmy Aspirations and Tease What’s Ahead for the NFL
“It’s about acknowledging the legitimacy of the creative product they produce,” chief business officer Mary Ellen Coe tells TheWrap of pushing for awards consideration
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TV
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Netflix Ad Tier Reaches 40 Million Monthly Active Users Globally
The streamer also shared plans to bring its ad tech in-house with the launch of a new platform
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Paramount Stock Takes 5% Hit After Reports of Sony ‘Rethinking’ Bid
The Japanese conglomerate has yet to sign an NDA for its joint bid of $26 billion with Apollo Global Management, CNBC reports
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Disney Tops Nielsen’s New Cross-Platform Ratings Tool With 11.5% of Total TV Viewership
The audience measurement, data and analytics giant launched the first-of-its-kind Media Distributor Gauge on Tuesday
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ViX CEO Warns That Advertisers, Brands Are ‘Missing Out’ on Underrepresented Hispanic Community | Exclusive
The Spanish-language streamer is launching a $4.99 per month ad-supported premium tier to help close the gap in market share
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WrapPRO
Available to WrapPRO members
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Sony Pictures Nearly Doubles Q4 Income to $196 Million Driven by More Theatrical Releases
Sales rose 13% to $2.6 billion in the quarter but fell 10% for fiscal year 2023 due to strikes and lower licensing revenue
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Jamie Foxx Goes Rogue at Fox Upfronts With Improvised Baseball Jokes: ‘Don’t Want to Stand Up for the Negro League?’
The “Beat Shazam” host veered off script while teasing Fox Sports and the MLB’s upcoming Rickwood Classic
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Amazon ‘Explores’ Back-End Pay Model for Talent on Film, TV Series
In addition to Prime Video, Apple TV+ and Netflix are also looking to evolve their pay structure for talent
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Doug Belgrad Tapped as Netflix’s VP of Film Under Dan Lin
The 2.0 Entertainment founder is formerly of Sony Pictures
