‘CBS This Morning’ Rebrands: Will New Name, Co-Host and Studio Bring More Viewers? | Analysis

”CBS Mornings“ draws on the levity and Times Square of rivals ”GMA“ and ”Today,“ as well as the feature-stories approach of ”CBS Sunday Morning“ and ”60 Minutes“

And you thought Nate Burleson replacing Anthony Mason would be the only new part of “CBS This Morning” this fall.

On Tuesday, CBS News unveiled an overall rebranding of its flagship morning program, which after Labor Day will be known as “CBS Mornings.” The “reimagined morning news program,” in the network’s words, comes complete with a sleek, new studio in midtown Manhattan’s Times Square with “touch-screen technology, augmented reality, monitors throughout the room and LED walls that bring it all to life.”

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Tony Maglio

TV Editor • tony.maglio@thewrap.com • Twitter: @tonymaglio