Why Disney CEO Bob Iger Should Think Twice Before Dumping Hulu | Charts

Available to WrapPRO members

Demand for the streaming service’s TV catalog is second to none

Will Iger's Disney buy Hulu?
Disney CEO Bob Iger has suggested that the future of the hybrid subscription/ad-supported streamer remains in the hands of rival Comcast (Getty Images)

Disney is in the spotlight again after reporting first-quarter earnings that pleased Wall Street, but questions swirl around Hulu, which CEO Bob Iger suggested in remarks Thursday that the company might sell. The latest data about the streaming service’s catalog illuminates how Hulu currently fits into Disney’s strategy.

The company has a comfortable position in the market, since its flagship streaming service, Disney+, is one of the fastest-growing. Demand for its original content almost quintupled since its debut at the end of 2019, according to Parrot Analytics’ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.