Why Disney CEO Bob Iger Should Think Twice Before Dumping Hulu | Charts

Demand for the streaming service’s TV catalog is second to none

Disney is in the spotlight again after reporting first-quarter earnings that pleased Wall Street, but questions swirl around Hulu, which CEO Bob Iger suggested in remarks Thursday that the company might sell. The latest data about the streaming service’s catalog illuminates how Hulu currently fits into Disney’s strategy.

The company has a comfortable position in the market, since its flagship streaming service, Disney+, is one of the fastest-growing. Demand for its original content almost quintupled since its debut at the end of 2019, according to Parrot Analytics’ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.

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Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see www.parrotanalytics.com.