Can ‘Downton Abbey: A New Era’ Finally Bring Seniors Back to Theaters?

Cinemas hope the return of the Crawleys can finally bring older moviegoers back despite steadily rising COVID-19 cases

No studio exec in Hollywood likes when theaters put the hopes of a dramatic box office recovery on one of their films, but it’s safe to say that there’s a lot of people on all sides of the film industry praying for some good numbers this weekend for Focus Features’ “Downton Abbey: A New Era.”

“Everybody is going to be watching this film very closely,” Exhibitor Relations analyst Jeff Bock told TheWrap. “It’s going to give us a lot of information about moviegoing interest from a subset of the audience that hasn’t gotten a lot of films that have appealed to them lately.”

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Jeremy Fuster

Box Office Reporter • • Twitter: @jeremyfuster