Ahead of the 74th annual Emmys on Monday, we looked at which nominated series have done the best job of capturing audience attention, how well voters in the Television Academy are representing popular demand and which shows have momentum going into awards night.
For a couple years, major awards nominees have trended closer to matching with popular opinion. But this year, the Emmys has broken that trend, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.
2021 looks like a high-water mark for the Television Academy recognizing shows with greater popular appeal. Last year, the average show which received five or more major award nominations had 18.7