Can Facebook’s $1 Billion Spend on Content Keep Creators Happy?

Rivals say the tech giant is playing ”defense“

User content is very valuable in the media business — so much so that companies are paying people to create more of it.

Tech companies, in particular, are investing more dollars into content creation, from livestreaming video and audio to adding short-form video features in hopes that they go viral. Facebook in July said it would shell out $1 billion to content creators for bonus programs and incentives that meet the social media giant’s social metrics. 

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Antoinette Siu

Media and Tech Reporter • • Twitter: @antoinettesiu