Fox Secures 5 Percent Volume Gains From TV Upfronts Sales
Roughly 75-80 percent of its inventory has been gobbled up
Tony Maglio | July 13, 2016 @ 1:23 PM
Last Updated: July 13, 2016 @ 4:03 PM
Chuck Hodes/Fox
Fox Networks Group (FNG) has sold 75-80 percent of its TV upfronts inventory, landing approximately 5 percent volume gains across the portfolio.
The group recorded volume and pricing gains across its broadcast, cable and digital assets, a person with knowledge of the negotiations told TheWrap. Pricing increases ranged from high single digits to low double digits.
As has become commonplace, FNG sales were more regularly bundled across multiple platforms this season.
Good news, bad news, "Supergirl": You have a new home on the lesser-viewed CW, but at least you get to stay on Monday nights! (And on TV.)
There's just one problem, however -- CBS still needs to program that hour, and as such, the Melissa Benoist vehicle must now start against TV's top comedy, the powerhouse "Big Bang Theory."
"Rosewood" Sans "Empire" vs. "Thursday Night Football":
"Rosewood" has proven to be a much-weaker performer without "Empire" behind it, so a move to Thursday and a "Bones" pairing could be quite problematic.
Plus, the Morris Chestnut procedural will also now have to contend with some "Thursday Night Football," which will be split between CBS and NBC. Good luck with that, Dr. Rosewood.
"Crazy Ex-Girlfriend" vs. The reality of Friday viewing:
"Crazy Ex-Girlfriend" performed pretty terribly in Nielsen TV ratings for its first year, which explains why the CW banished it to Fridays. The only problem is, that lowly viewed evening is likely to tank demo and overall eyeball numbers even further.
There's only so much the critics can do to keep a darling on the airwaves.
More bad news for the CW. New drama "Frequency" has been slotted for Wednesday nights at 9 p.m. Sound familiar, drama fans? That's because broadcast's top show in the 18-49 demographic, "Empire," owns that spot.
"Empire" skews young, which is exactly the type of viewers courted by the CW. Good luck to you, "Frequency" -- hope you like delayed viewing!
Neither "Conviction" nor "Timeless" feel like they have heads of steam following their trailers being unveiled at their networks' respective upfront presentations.
"Scorpion," however, is a proven commodity. With Fox and CW not scheduling national programming at 10 p.m., it'll be the battle of those dramas -- one that "Scorpion," even in a new time slot, should have no problem winning.
"Son of Zorn" is actually programmed in the right slot -- Sunday nights on Fox between "The Simpsons" and "Family Guy." Unfortunately, it -- like every other show that evening -- must contend with TV's top broadcast, "Sunday Night Football."
At least young males -- "Zorn's" target" -- don't like football. Oh, wait ...
CBS
