In recent weeks, HBO Max has both publicly and quietly removed dozens of series from its platform. These shows are the latest targets of Warner Bros. Discovery CEO David Zaslav’s cuts which aim to deliver on his promise to Wall Street that he will find $3 billion in cost savings. So what’s the impact of these cuts on HBO Max’s value to subscribers?
At a high level, removing these series will shave 2.1% off what the total demand for HBO Max’s catalog was in July, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.