Demand for Warner Bros. Discovery’s planned HBO Max-Discovery+ offerings can place the company’s platform right in the mix of domestic streaming leaders Netflix, Hulu and Disney.
Set to launch in summer 2023, the move will combine the company’s assets into a one-stop shop for consumers looking to take advantage of its deep library of content. The new service will be even better positioned to compete against other streamers for audience attention.
Currently HBO Max is the platform with the third-largest share of demand for series available on its platform in the United States, trailing Netflix and Hulu by a decent margin, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.