HBO Max Shape-Shifts: What We Know for Sure – and What We Don’t | Analysis

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Plans for the two-year old streaming service take shape during Warner Bros. Discovery’s second-quarter results

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Warner Bros. Discovery CEO David Zaslav laid out new streaming goals for the company. (Getty Images, Christopher Smith/TheWrap)

Warner Bros. Discovery will launch a new streaming service comprised of HBO Max and Discovery+ in the U.S. next summer and there’s a lot we still don’t know.

But what we do know is that this represents yet another head-twisting shift in strategy for the company, just two years after launching HBO Max as one of the most ambitious — and arguably successful — streaming services on the entertainment landscape.

Some are not happy about this.

“It’s the equivalent of a toxic relationship filled with broken promises,” one former Warner Bros. employee said of all the recent ownership and strategy changes the company has endured.