Here's How the Top Newsletter Platforms Challenging Substack Stack Up

Can the newcomers offer different advantages for writers?

Some new players are emerging to take on Substack, promising content creators better rates, SEO optimization and more potential for growth.

Substack, a 4-year-old San Francisco based company, was valued at $650 million earlier this year. With tech giants from Twitter to Facebook getting into the newsletter game, newcomers including Ghost and Buttondown will have to differentiate their products to pull customers from the larger services.

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Antoinette Siu

Media and Tech Reporter • antoinette.siu@thewrap.com • Twitter: @antoinettesiu