Did Disney Blow It Letting ‘Hocus Pocus 2’ Skip Theaters for a Streaming-Only Debut?

Disney+ viewership points to theatrical revenue possibly left on the table

The Sanderson sisters put another spell on “Hocus Pocus” fans — but did Disney miss out by bypassing theaters for a streaming-first release?

The straight-to-Disney+ sequel to the 1993 movie — a theatrical flop ($45 million global on a $28 million budget) that later became a beloved cult phenomenon — debuted on the weekend of Sept. 30 with Nielsen viewership of 2.75 billion minutes viewed. The film dropped hard the first full week after that opening weekend, which isn’t unexpected, yet still posted a terrific 1.099 billion minutes viewed from October 3-9.

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Scott Mendelson

Before joining The Wrap, Scott Mendelson got his industry start in 2008 with a self-piloted film blog titled "Mendelson's Memos." In 2013, he was recruited to write for Forbes.com where he wrote almost exclusively for nearly a decade. In that time he published copious in-depth analytical and editorialized entertainment industry articles specializing in (but not exclusively focused upon) theatrical box office. A well-known industry pundit, Mendelson has appeared on numerous podcasts and been featured as a talking head on NPR, CNN, Fox and BBC.