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Box Office

  • How ‘Fifty Shades’ Drew Fans Willing To Go the Extra Mile — To Avoid Being Seen

    Behind the Universal marketing scheme that beat bondage qualms and built a blockbuster with romance and a great date

    By

    Todd Cunningham
    February 18, 2015 @ 4:31 PM
    Box Office
    4:31 PM
    How ‘Fifty Shades’ Drew Fans Willing To Go the Extra Mile — To Avoid Being Seen
  • ‘Fifty Shades’ Wasn’t Driven by Sex, Whips and Chains: Here’s What Actually Drew Moviegoers

    Kink was down list of motivating factors cited by fans who drove record Presidents Day box office, and so were the stars

    By

    Todd Cunningham
    February 16, 2015 @ 2:18 PM
    Box Office
    2:18 PM
    ‘Fifty Shades’ Wasn’t Driven by Sex, Whips and Chains: Here’s What Actually Drew Moviegoers
  • ‘Fifty Shades’ Sequel? Universal Not Talking but There Are 245 Million Reasons to Say Yes

    Global success, modest budget of Jamie Dornan-Dakota Johnson romance virtually assure follow-up

    By

    Todd Cunningham
    February 16, 2015 @ 8:38 AM
    Box Office
    8:38 AM
    ‘Fifty Shades’ Sequel? Universal Not Talking but There Are 245 Million Reasons to Say Yes
  • Colin Firth’s ‘Kingsman: The Secret Service’ Cracks Box-Office Case With $41M Debut

    Director Matthew Vaughn’s spy spoof proves a clever counter-play by Fox to “Fifty Shades”

    By

    Todd Cunningham
    February 15, 2015 @ 1:56 PM
    Box Office
    1:56 PM
    Colin Firth’s ‘Kingsman: The Secret Service’ Cracks Box-Office Case With $41M Debut
  • ‘Fifty Shades of Grey’ Hits $240 Million Globally and Shatters Overseas Record

    The $158 million foreign debut by Universal’s steamy adaptation is the biggest ever for an R-rated movie

    By

    Todd Cunningham
    February 15, 2015 @ 8:41 AM
    Box Office
    8:41 AM
    ‘Fifty Shades of Grey’ Hits $240 Million Globally and Shatters Overseas Record
  • ‘Fifty Shades of Grey’ Dominates Box Office With Record $90 Million U.S. Debut

    Huge Valentine’s Day powers the sexy Jamie Dornan-Dakota Johnson romance to biggest Presidents Day weekend ever

    By

    Todd Cunningham
    February 15, 2015 @ 7:45 AM
    Box Office
    7:45 AM
    ‘Fifty Shades of Grey’ Dominates Box Office With Record $90 Million U.S. Debut
  • ‘Fifty Shades of Grey’ Explodes Overseas, Heads for Record $158 Million Debut

    The opening of Universal’s adaptation of E.L. James’ erotic novel will be biggest ever for R-rated movie abroad

    By

    Todd Cunningham
    February 14, 2015 @ 9:52 AM
    Box Office
    9:52 AM
    ‘Fifty Shades of Grey’ Explodes Overseas, Heads for Record $158 Million Debut
  • ‘Fifty Shades’ Turns On Box Office with Sizzling $30 Million First Day

    Sexy Dakota Johnson-Jamie Dornan romance movie heads for record-breaking $75 million holiday haul and “Kingsman: The Secret Service” may hit $40 million

    By

    Todd Cunningham
    February 14, 2015 @ 7:39 AM
    Box Office
    7:39 AM
    ‘Fifty Shades’ Turns On Box Office with Sizzling $30 Million First Day
  • ‘Fifty Shades of Grey’ Expected to Whip Up $75-85 Million Over 4-Day Opening Weekend

    Jamie Dornan-Dakota Johnson BDSM drama is poised to make between $26 million and $30 million on Friday

    By

    Linda Ge
    February 13, 2015 @ 1:58 PM
    Box Office
    1:58 PM
    ‘Fifty Shades of Grey’ Expected to Whip Up $75-85 Million Over 4-Day Opening Weekend
  • ‘Fifty Shades of Grey’ Ties Up Record $8.6 Million at Thursday Night Box Office

    The erotic Jamie Dornan-Dakota Johnson romance flick kicks off what’s expected to be a record-breaking U.S. run

    By

    Todd Cunningham
    February 13, 2015 @ 7:02 AM
    Box Office
    7:02 AM
    ‘Fifty Shades of Grey’ Ties Up Record $8.6 Million at Thursday Night Box Office
  • Tom Cruise’s ‘Mission Impossible 5’ Gets IMAX Run

    Paramount shifted the thriller’s release from holidays to nab the giant screens, as TheWrap first reported

    By

    Todd Cunningham
    February 13, 2015 @ 5:28 AM
    Box Office
    5:28 AM
    Tom Cruise’s ‘Mission Impossible 5’ Gets IMAX Run
  • California Film Commission OKs New TV, Film Tax Credit Regulations

    Draft rules lay out details of new program, which triples annual funding and lets more projects qualify

    By

    Todd Cunningham
    February 12, 2015 @ 2:56 PM
    Box Office
    2:56 PM
    California Film Commission OKs New TV, Film Tax Credit Regulations
  • Regal Entertainment Group Declares Dividend as Revenue Climbs

    The largest U.S. theater chain took in nearly $800 million in Q4, its first since taking itself off the block

    By

    Todd Cunningham
    February 12, 2015 @ 1:12 PM
    Box Office
    1:12 PM
    Regal Entertainment Group Declares Dividend as Revenue Climbs
  • ‘Fifty Shades of Grey’ Debuts at No. 1 at French Box Office

    Universal’s steamy romance takes in $3.7 million from four markets as overseas rollout begins

    By

    Todd Cunningham
    February 12, 2015 @ 12:01 PM
    Box Office
    12:01 PM
    ‘Fifty Shades of Grey’ Debuts at No. 1 at French Box Office
  • Hollywood Takes Niche Marketing to Next Level for Major Movies Like ‘Fifty Shades’ and ‘Kingsman’

    Advances in research enable studios to cuts costs and zero in on audiences, and it’s working at box office

    By

    Todd Cunningham
    February 12, 2015 @ 6:58 AM
    Box Office
    6:58 AM
    Hollywood Takes Niche Marketing to Next Level for Major Movies Like ‘Fifty Shades’ and ‘Kingsman’
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