Box Office
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How ‘Fifty Shades’ Drew Fans Willing To Go the Extra Mile — To Avoid Being Seen
Behind the Universal marketing scheme that beat bondage qualms and built a blockbuster with romance and a great date
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‘Fifty Shades’ Wasn’t Driven by Sex, Whips and Chains: Here’s What Actually Drew Moviegoers
Kink was down list of motivating factors cited by fans who drove record Presidents Day box office, and so were the stars
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‘Fifty Shades’ Sequel? Universal Not Talking but There Are 245 Million Reasons to Say Yes
Global success, modest budget of Jamie Dornan-Dakota Johnson romance virtually assure follow-up
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Colin Firth’s ‘Kingsman: The Secret Service’ Cracks Box-Office Case With $41M Debut
Director Matthew Vaughn’s spy spoof proves a clever counter-play by Fox to “Fifty Shades”
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‘Fifty Shades of Grey’ Hits $240 Million Globally and Shatters Overseas Record
The $158 million foreign debut by Universal’s steamy adaptation is the biggest ever for an R-rated movie
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‘Fifty Shades of Grey’ Dominates Box Office With Record $90 Million U.S. Debut
Huge Valentine’s Day powers the sexy Jamie Dornan-Dakota Johnson romance to biggest Presidents Day weekend ever
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‘Fifty Shades of Grey’ Explodes Overseas, Heads for Record $158 Million Debut
The opening of Universal’s adaptation of E.L. James’ erotic novel will be biggest ever for R-rated movie abroad
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‘Fifty Shades’ Turns On Box Office with Sizzling $30 Million First Day
Sexy Dakota Johnson-Jamie Dornan romance movie heads for record-breaking $75 million holiday haul and “Kingsman: The Secret Service” may hit $40 million
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‘Fifty Shades of Grey’ Expected to Whip Up $75-85 Million Over 4-Day Opening Weekend
Jamie Dornan-Dakota Johnson BDSM drama is poised to make between $26 million and $30 million on Friday
By
Linda Ge -
‘Fifty Shades of Grey’ Ties Up Record $8.6 Million at Thursday Night Box Office
The erotic Jamie Dornan-Dakota Johnson romance flick kicks off what’s expected to be a record-breaking U.S. run
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Tom Cruise’s ‘Mission Impossible 5’ Gets IMAX Run
Paramount shifted the thriller’s release from holidays to nab the giant screens, as TheWrap first reported
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California Film Commission OKs New TV, Film Tax Credit Regulations
Draft rules lay out details of new program, which triples annual funding and lets more projects qualify
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Regal Entertainment Group Declares Dividend as Revenue Climbs
The largest U.S. theater chain took in nearly $800 million in Q4, its first since taking itself off the block
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‘Fifty Shades of Grey’ Debuts at No. 1 at French Box Office
Universal’s steamy romance takes in $3.7 million from four markets as overseas rollout begins
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Hollywood Takes Niche Marketing to Next Level for Major Movies Like ‘Fifty Shades’ and ‘Kingsman’
Advances in research enable studios to cuts costs and zero in on audiences, and it’s working at box office











