Magical Elves Co-CEOs Talk Pushing ‘to Be First to the Party’ in Breaking Reality TV Ground

Office With a View: Casey Kriley and Jo Sharon tell TheWrap they sent ”everybody else looking for their [own] ‘Nailed It!'“

Magical Elves is an unscripted powerhouse that just banked eight Emmy nominations to add to its tally of 42 overall since launching in 2001. They’re the production company behind “Nailed It!,” the addictive Netflix show where so-so bakers attempt to recreate daunting desserts, and the long-running Bravo culinary competition “Top Chef,” which is gearing up for Season 20.

It’s one thing to have an unscripted hit, but it’s another thing to have a handful of series that every other company is scrambling to copy. “We really push ourselves to be first to the party, if you will,” Magical Elves co-chief executive officer Jo Sharon told TheWrap for this week’s Office With a View.

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