There’s No Place Like Dome: The MSG Sphere Shows How IRL Can Beat VR | PRO Insight

The sheer scale and audacity of the $2.2 billion Las Vegas venue point the way to creating experiences that compete with digital

The next big thing in tech was on full display at the Super Bowl. You might have missed it if you were distracted by Rihanna or Patrick Mahomes. But MSG’s big reveal of U2 as the debut act for the $2.2 billion MSG Sphere in Las Vegas this fall was the real triumph.

This experience promises to be like no other in the world of live — IRL — entertainment. It will put socially isolating VR to shame. It was a triumph because it wasn’t about tech taking away jobs or killing our humanity. It was how tech can enhance human creative experiences and bring live, in-person experiences to even greater heights.

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Peter Csathy

Peter Csathy is a WrapPRO contributor writing about the intersection between tech and entertainment/media. He's chairman of Creative Media (, a boutique media, entertainment and tech business advisory and legal services firm. His monthly “Fearless Media” newsletter ( covers the future of entertainment, media and tech; and his weekly “AI & NFT Legal Update” newsletter ( covers the AI and Web3/NFT ecosystems. You can also listen to his “Fearless Media” podcast ( and follow him on Twitter @pcsathy.