MSNBC’s New Show ‘The Weekend’ Averages 43% More Total Viewers Than December Ratings | Exclusive 

The program beat CNN on Saturdays from 8-10 a.m. ET in both hourly demos for the first time in 10 years

MSNBC's The Weekend
MSNBC

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MSNBC’s “The Weekend” — launched on Jan. 13, just two days ahead of the Iowa Caucuses — is already seeing ratings success for the network, averaging 43% more total viewers than MSNBC’s December numbers. 

In the adults 25-54 demographic since its launch, “The Weekend” averaged 78% more viewers than the network’s December ratings in the time slot, according to Nielsen figures. 

In February specifically, the new program saw month-over-month viewership growth by 8% in total viewership and 16% in the 25-54 age range. Additionally, the new show beat CNN on Saturdays from 8-10 a.m. ET in both hourly demos for the first time in 10 years. 

“The Weekend” also beat CNN in total viewers for the month on Saturdays from 8-10 a.m. ET, for the second straight month. 

It should, however, be noted that Fox News’ Sunday program continues to double MSNBC’s “The Weekend” in total viewers and in the 25-54 demographic. 

The show was created to “provide thoughtful analysis and coverage from three trusted voices familiar to the MSNBC audience.” “The Weekend” encourages conversations on the “state of democracy,” featuring interviews with relevant newsmakers such as Michael Cohen, Gov. Wes Moore, Rep. Jamie Raskin, Former National Security Advisor John Bolton, and Michigan Secy. of State Jocelyn Benson. 

The ensemble program is hosted by anchors Alicia Menendez, Symone Sanders-Townsend, and Michael Steele on Saturdays and Sundays from 8 – 10 a.m. ET.

Menendez joined MSNBC in 2019 and most recently anchored MSNBC’s “American Voices with Alicia Menendez” on Saturdays and Sundays. Sanders-Townsend was most recently the host of “SYMONE” on MSNBC and Peacock. Prior to joining the network in 2022, she was a Senior Advisor and Chief Spokesperson to Vice President Kamala Harris. Steele has been an MSNBC political analyst since 2011 and is a frequent fill-in host for MSNBC. He served as the seventh Lieutenant Governor of Maryland from 2003 to 2007 and as Chair of the Republican National Committee from 2009 to 2011.

Production for “The Weekend” is based in Washington D.C. and the show is executive produced by Kyle Griffin.

Comments

2 responses to “MSNBC’s New Show ‘The Weekend’ Averages 43% More Total Viewers Than December Ratings | Exclusive ”

  1. Dr. G Avatar

    I stopped watching MSNBC The Weekend, because we never hear from Alicia Menendez. She brings thoughtful intelligence to the table. Is it possible to give Alicia her own show?

  2. nunya beez Avatar
    nunya beez

    Ugh, Alicia Menendez’s voice is enough for me to turn anything she is on off. She annoys the heck out of me! Symone is the poster child for angry women. Michael Steels is best sparring with Ari Melber, he is so funny and engaging and speaks the truth in a really humorous way. He is so fun to watch with the right people, these two women are not the right people to show case Michael Steele’s personality. He really is a riot! It is so fun to see him make Ari Melber laugh … honestly, there should be MORE laughter, genuine giggling, on the news, that is 97% doom and gloom. Alicia is a wanna be that will never be, she makes my skin crawl. Symone will be forgotten quickly when she disappears from national tv, and no loss should that happen sooner than later.

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