On the same day that NBCUniversal launches its new male-centric cable channel, Esquire Network, Chairman of the NBCUniversal Cable Entertainment Group, Bonnie Hammer, announced that general manager Adam Stotsky has been promoted to the new network’s President.
See the memo to staff from Hammer below:
Hello everyone —
Today is an exciting day for NBCU Cable Entertainment. With the debut of Esquire Network, we’re offering something truly unique…an aspirational lifestyle network aimed at the underserved, upscale male audience. It’s a “white space” we’ve identified on the media landscape…and we’ve staked a claim with a broad range of programming that celebrates the interests and passions of men today. It’s got everything from fashion and style, to food and drink, to travel and entertainment …all at one smart, sophisticated stop.
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Adam Stotsky and his talented team have not only developed and acquired terrific content designed to resonate with their target audience, they’ve created an incredibly cool multiplatform environment to showcase it. I urge you all to check it out…go to EsquireTV.com/channelfinder to learn where to find it in your area. In recognition of Adam’s tireless efforts, I’m pleased to share that he’s been promoted to President of Esquire Network, effective immediately.
Please join me in a virtual toast to the hard work and strategic vision that’s laid the groundwork for a fantastic future.
As general manager, Stotsky was responsible for oversight of all facets of the network, including programming, development, production, marketing, press and publicity and digital operations.
He came to Esquire Network after serving as general manager of G4 in January 2012. Before that, he was the president of marketing for the NBC Entertainment division. He has also held senior marketing positions at NBCU’s Syfy network.
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A multiple award-winning marketing expert, Stotsky credits his colleagues and mentorship from Hammer for preparing him to lead in his current positions.
“Fortunately for me as a marketer, I’ve always worked with programming counterparts whether it was at NBC or at Syfy before that, who valued a marketer’s perspective on programs that they were developing,” he told TheWrap last week.
“Bonnie’s been an incredible mentor for me for the past 12 years,” he went on to say. “She’s been deeply involved in the origins of [the Esquire Network] brand as well as all the component parts from a programming standpoint, so she’s obviously got a deep, very successful history of programming. We’ve relied quite heavily on her insights and instincts to help us along in this formative stage.”
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Esquire Network, inspired and associated with the magazine of the same name, launched on Monday in about 75 million homes nationwide. Its schedule includes five original series in primetime and programming from NBCU sisters networks in addition to syndicated programming and movies.