Black Households Overwhelmingly Tuned in to the ‘Ginny & Georgia’ Season 2 Premiere

New data shows on-screen representation does matter and was reflected on the Netflix series’ recent sophomore return

Black households were 25% more likely to watch the new season premiere of “Ginny & Georgia” on Netflix than the average U.S. household, new data from Samba TV showed, highlighting the appeal of shows with diverse casts.

“‘Ginny & Georgia’ is proving to be one of the more popular Netflix premieres among diverse audiences, over-indexing among Black households in its sophomore season premiere,” said Samba TV president Dallas Lawrence. “What we are seeing time and again is that shows that invest in cast members that look like their audience tend to perform well in today’s crowded streaming content marketplace.”

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Dessi Gomez

"Dessi has been with TheWrap for over a year, during which she has carved out the niche beat of book-to-screen adaptations and targeting helpful search articles. Whenever she can, she will write about Taylor Swift. Before joining TheWrap in 2021, Dessi interned for the Arts News Desk at the Los Angeles Times. She also completed an internship at the South Bend Tribune for the ‘In the Bend’ section. Dessi fell in love with journalism in high school, where she started contributing to her school newspaper, The Eagle Eye. She also blogged about books for Santa Margarita Catholic High School’s library blog, “The Blueprint.” Dessi pursued journalism in college, writing for the Scene section of Notre Dame’s tri-campus student paper “The Observer,” and serving as news editor at “Scholastic” magazine."