Netflix Resumes Advertising on X After Elon Musk Controversy

The streamer had joined a group of big brands to suspend ads on the platform after the billionaire agreed with an antisemitic post

(CREDIT: Slaven Vlasic/Getty Images for The New York Times)

Netflix has resumed advertising on X following a suspension by the streamer and other brands after Elon Musk was met with intense backlash for promoting and agreeing with a post that glorified an antisemitic conspiracy theory, TheWrap has learned.

The New York Times reported last month that Netflix halted nearly $3 million worth of ads, citing X estimates. But TheWrap has come across posts by Netflix advertising its films “Maestro” and “May December.”

Netflix ad for “Maestro”

When asked for comment, an X spokesperson confirmed to TheWrap that Netflix has resumed advertising on the platform. Representatives for Netflix did not immediately return TheWrap’s request for comment.

On Nov. 15, Musk endorsed a verified account named @breakingbaht, which wrote, “Jewish communities have been pushing the exact kind of dialectical hatred against whites that they claim to want people to stop using against them.” He responded to the post, writing, “You have said the actual truth.”

The “actual truth” tweet came in conjunction with a Media Matters report that found X not adhering to agreed-upon brand safety measures for advertisers’ content. It found the social media platform placing its ads alongside content that “touts Adolf Hitler and his Nazi Party,” prompting multiple brands to suspend their advertising, including Disney, Paramount, Apple, Sony and Lionsgate.

On Nov. 16, X CEO Linda Yaccarino responded to the controversy, tweeting that “X’s point of view has always been very clear that discrimination by everyone should stop across the board — I think that’s something we can and should all agree on.”

“When it comes to this platform — X has also been extremely clear about our efforts to combat antisemitism and discrimination. There’s no place for it anywhere in the world — it’s ugly and wrong,” she wrote. “Full stop.”

The following day, Musk called advertisers the “greatest oppressors of your right to free speech.” He proceeded to file a lawsuit against Media Matters on Nov. 20.

During the Times’ DealBook Summit on Nov. 29, Musk told advertisers who suspended ad buys to “go f–k yourself.”

“If somebody’s going to try to blackmail me with advertising, blackmail me with money. Go f–k yourself,” he said.

But he also apologized, saying that he “handed a loaded gun to those who hate me, and arguably to those who are antisemitic.”

“For that I’m quite sorry. That was not my intention,” he continued. “I should in retrospect not have replied to that particular post.”

Musk maintained that his agreement was largely taken out of context and “subsequently clarified in replies, but those clarifications were ignored by the media.” He added that a trip to Israel and meeting with Prime Minister Benjamin Netanyahu was not “an apology tour” for the post and other widely publicized instances of antisemitism at X.

The New York Times has estimated that X could lose as much as $75 million in advertising revenue by the end of the year due to the suspensions.


One response to “Netflix Resumes Advertising on X After Elon Musk Controversy”

  1. lKo Avatar

    OMG how absolutely PATHETIC that so many people are mad at Elon for simply expressing his freedom of speech and choice. WOW. What fukg hipocritial POS these low level thinking scumbags are to even challenge Musk. Seriously, how embarrassing that such failues as humans would have the audacity to critique a savant Aspie man who made billions wiht his brilliant mind while these human toads, these low level thinking pukes can’t even understand how this man got where he is or how incredibly intelligent and important his brilliant mind is for humanity. Go fu yourselves already.

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