Two years ago, Netflix struck a deal that’s now proving crucial to driving demand for its movie catalog.
Universal agreed to license its animated films — after a four-month window where they would stream on Peacock — to Netflix in July 2021. With DreamWorks Animation and Illumination now having a hot hand at the box office, that’s paying dividends for the larger streamer.
Even though you might think of Netflix as the home of bingeable TV shows, its movie catalog had the second largest share of demand in the U.S. as of April, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.