Universal Did Netflix a Big Favor in Its Streaming Movie Deal | Charts

Animated films from DreamWorks Animation and Illumination are now some of the biggest draws on the dominant streamer’s catalog

Two years ago, Netflix struck a deal that’s now proving crucial to driving demand for its movie catalog.

Universal agreed to license its animated films — after a four-month window where they would stream on Peacock — to Netflix in July 2021. With DreamWorks Animation and Illumination now having a hot hand at the box office, that’s paying dividends for the larger streamer.

Become a member to read more.
Parrot Analytics Logo

Parrot Analytics

Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see www.parrotanalytics.com.