Post-pandemic dynamics are helping shore up some advertising categories in the current constrained market, but Paramount Global CFO Naveen Chopra said Tuesday he doesn’t expect the ad market to show a real rebound for months.
“There are some categories where we’ve seen some relative strength — food and beverage, pharma, travel, auto,” Chopra said during a discussion at the Deutsche Bank Media, Internet and Telecom Conference in Palm Beach, Florida, which was webcast to investors. Easing supply chain problems and pent-up demand among consumers “are starting to show up in some of these categories,” he said, noting that “consumers continue to have a pretty voracious appetite for travel.”