Why Paramount Global Hasn’t Been Snatched Up in Media Consolidation Feeding Frenzy | Analysis

Since Viacom and CBS re-merged three years ago, Shari Redstone’s company has seemed like a prime acquisition target

Ever since Paramount Global chair Shari Redstone won a hard-fought battle to re-merge CBS and Viacom in 2019, the combined company has been a chop-licking catalyst for entertainment media analysts and C-suite executives speculating on whether the company will be the the next meal for a consolidation-hungry industry. Yet despite the fervent conjecture, a realistic and viable suitor has yet to emerge.   

Paramount Global has long been seen as an acquisition target due its relative size: Even merged, the company’s market cap is $12.6 billion (down from the $26 billion it was valued at at the time of the merger) and the enterprise value is $25.6 billion, far below its rivals such as Comcast, Disney and Netflix. The chatter reached a fever pitch when Warren Buffett’s Berkshire Hathaway acquired $2.6 billion worth of Paramount Global stock in May, which some interpreted as a sign that a juicy resale might come in the relatively near future.

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Brandon Katz

Brandon Katz is an industry strategist at Parrot Analytics, a WrapPRO partner.