Paramount’s Strategy Chief Says Partnerships Helped Fast-Track Its Streaming Business

“We’re really ambitious and creative in our approach,” Jeff Shultz tells TheWrap

Paramount’s been an upstart in streaming, but its paid Paramount+ and free ad-supported service Pluto TV have seen outsized success against larger competitors. And one way it has been able to close the time gap have been its partnerships, which gets more eyes on its shows.

“We’re really ambitious and creative in our approach to partnerships, and ultimately we believe that partnerships can and should create new value for Paramount, for partners and ultimately for consumers,” Jeff Shultz, Paramount Streaming’s chief strategy officer and chief business development officer, as well as the former chief business officer for Pluto, told TheWrap.

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Natalie Oganesyan

Prior to becoming a TV reporter at TheWrap in 2022, Natalie served as a general entertainment news reporter. She has covered film, television, music and business beats for two years, beginning her career as an intern at Variety, where she continued to freelance as a TV features reporter. Since then, Natalie has been a Celebrity News Writer at BuzzFeed and contributed to such publications as Metacritic and Vox Media, where she was part of the company's inaugural Writers Workshop.