Paramount’s been an upstart in streaming, but its paid Paramount+ and free ad-supported service Pluto TV have seen outsized success against larger competitors. And one way it has been able to close the time gap have been its partnerships, which gets more eyes on its shows.
“We’re really ambitious and creative in our approach to partnerships, and ultimately we believe that partnerships can and should create new value for Paramount, for partners and ultimately for consumers,” Jeff Shultz, Paramount Streaming’s chief strategy officer and chief business development officer, as well as the former chief business officer for Pluto, told TheWrap.
Recently, Paramount+ announced an exclusive partnership