How Reality TV Can Help Streamers Ride Out the Coming Economic Roller Coaster | Chart

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As an expected recession looms, a robust unscripted slate can bring streaming services low-cost risks and high rewards

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A smart reality television catalog can be one of the most beneficial arms to streaming services as they try to find and retain an audience month after month — especially as analysts fear a coming recession.

Reality TV carries the low-risk, high-reward potential that subscription video on demand (SVOD) operators may need as a bear market and inflation lead to a tricky financial landscape. 

Unscripted programming can act as a subscriber acquisition driver to an extent, but it can also be the programming block that acts as a core retention driver. As streaming platforms look for programming that keeps people watching, reality TV can be a part of that answer if done right.