How Reality TV Can Help Streamers Ride Out the Coming Economic Roller Coaster | Chart

As an expected recession looms, a robust unscripted slate can bring streaming services low-cost risks and high rewards

A smart reality television catalog can be one of the most beneficial arms to streaming services as they try to find and retain an audience month after month — especially as analysts fear a coming recession.

Reality TV carries the low-risk, high-reward potential that subscription video on demand (SVOD) operators may need as a bear market and inflation lead to a tricky financial landscape. 

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Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics' partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase D2C growth and retention. For more information, see www.parrotanalytics.com.