As TikTok Extends Videos to 3 Minutes, Are Longer Videos Making a Comeback?

The app that made 60-second videos viral is changing its model

It wasn’t too long ago that short videos seemed all the rage, but the tide may be turning.

Some of the industry is welcoming back longer videos, with popular apps doubling down on lengthier and larger videos as usage grows and competition heats up.

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Antoinette Siu

Media and Tech Reporter • • Twitter: @antoinettesiu