Following the booming success of Korean content in recent years, other countries have been hoping to achieve a similar level of international acclaim for their local content. One market that we’ve been monitoring closely as an origin for globally popular content has been Turkey. We have previously highlighted the regional spike in demand for Turkish content in Latin America. Here we take a look at how demand for Turkish series has been growing in the U.S. and consider whether this is the beginning of a new trend for international content.
As of June 6, total U.S. demand for Turkish series was 24% higher than it was a year ago, according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.