‘Big Brother’ Is the Head of American Households With Thursday Primetime Ratings Win

The latest episode of the CBS reality show’s 24th season attracted 3.2 million viewers

CBS Big Brother TV Ratings
"Big Brother" is the highest-rated series on primetime Thursday night. (CBS)

CBS’ “Big Brother” was the top-rated primetime series across all of broadcast television Thursday night. The episode, which followed the show’s similarly dominant ratings performance on Wednesday, scored a leading 0.71 rating in the highly-coveted advertiser-friendly 18-49 demo and a healthy 3.2 million total viewers. The strong performance helped anoint CBS as the highest-rating broadcast network in Thursday primetime ratings with an average demo score of 0.42.

Yet despite the top-notch numbers, “Big Brother” wasn’t the most-watched offering of the night. That honor goes to ABC’s “Press Your Luck,” which drew a 0.43 demo rating and 3.6 million total viewers.