Twitter Is Actually Bringing Back Advertisers, New Data Show

A new report shows the number of brands spending on the service rose in the fourth quarter of 2022

Rocked by controversies after Elon Musk took over in October, Twitter saw advertisers flee for weeks on end. New data suggests that the effect was temporary, with Twitter having managed to grow its advertiser roster to 3,700 in the fourth quarter of 2022 from 3,000 in the third quarter, according to an ad intelligence firm’s report released Wednesday.

MediaRadar sampled more than 15,000 U.S. companies and concluded that “the number of advertisers on Twitter stabilized after a drop-off following news of Musk’s takeover,” the company said. Twitter averaged 3,330 U.S. advertisers per month on average in the first quarter; 3,740 in the second; 3,000 in the third; and 3,700 in the last three months of the year.

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Slav Kandyba

Returning to media and tech coverage 20 years after his first post-college journalism job - as staff reporter covering media, tech and manufacturing at the San Fernando Valley Business Journal - Slav most recently wrote features worked as an editorial analyst at Globe Newswire. A native of Ukraine (who’s fluent in Russian, but not Ukrainian – go figure) who was raised in L.A. since emigrating in his early teens, Slav’s journalism experience has ran the gamut from writing breaking news from the LAPD press room for a regional wire service, to investigating municipal corruption in Ohio for a Gannett newspaper, for which the newsroom won an Associated Press award for public service. Parallel to mainstream and trade media work, Slav has contributed extensively to top hip-hop culture magazines and digital publishers, including The Source and WMG-owned HipHopDX. For the past decade, he’s also contributed news, features and edited test drive reviews for CarFanaticsBlog.com