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‘View’ Drama Hasn’t Boosted Ratings a Bit

Debate over who’s coming and going hasn’t increased total viewership, and the show is down in the demo

The drama surrounding the comings and goings at “The View” isn’t doing anything to increase the show’s viewership.

Questions about the fate of the show’s panel began with Sherri Shepherd and Jenny McCarthy announcing June 27 that they were exiting the show. The next day’s episode was pre-taped, not live, and was followed by a week of reruns. Shepherd and McCarthy returned July 7 to begin serving out contracts that end next month.

Also read: Inside ‘The View’ Exits: Sherri Shepherd Rejected ABC’s Final Offer; Jenny McCarthy’s Contract Not Renewed

But “View”-ers didn’t exactly flock to the show to watch their final days. So far this month, the show has averaged 2.844 million total viewers — down slightly from the 2.854 million viewers in July 2013. The show is actually down slightly in its key demo, women 25-54. It slipped 9 percent from 678,000 viewers in the demo to 620,000.

It also hasn’t been a standout month for CBS’s “The Talk” (in lower photo, above). It’s down very slightly from 2.499 million total viewers in July 2013 to 2.437 million this month. In the demo, it slipped from 621,000 to 592,000. (All numbers are Live + Same Day.)

Also read: ‘The View’ Taps Alicia Menendez as Guest Co-Host

Some of the biggest stir around “The View” hasn’t been on-screen. Rosie O’Donnell announced this month that she will return to the show with Whoopi Goldberg. But who will join them for the show’s 18th season, beginning in September, is a topic of endless speculation.